Gubi vs &Tradition vs Research.Lighting: A Guide to Choosing the Right Modern Mood
Gubi, &Tradition, and Research.Lighting each bring a different kind of modern character. One leans expressive and sculptural. One brings quiet softness. One gives the room its structure. None of them compete. Instead, they tend to settle in together, each filling a different role that helps the space feel grounded and intentional. Choosing among them is really about deciding what atmosphere you want to create.

Hive Flush Mount from Research.Lighting
Gubi
Gubi often brings warmth with a bit of drama. The forms are rounded, the materials feel generous, and the lighting naturally becomes a focal point without tipping into anything loud. A Gubi pendant light above a dining table can add just the right amount of presence. A Gubi flush mount in the living room can introduce depth in a way that feels comfortable rather than theatrical. Gubi is a good fit when a room needs a sculptural moment or a sense of atmosphere. It pairs well with &Tradition and Research.Lighting because it offers expression without overwhelming the conversation.
&Tradition
&Tradition speaks in a softer voice. The shapes feel familiar, the glows are warm and diffuse, and the overall tone sits close to the calm side of Scandinavian design. This makes &Tradition especially strong in bedrooms, hallways, and quieter corners where light needs to feel gentle. It can soften a room that already has a lot of structure or a lot of texture. When placed near Gubi, it helps dial back the drama. When paired with Research.Lighting, it adds warmth to the clean architectural line.
Research.Lighting
At Research.Lighting, we think about lighting as part of the architecture. Proportion and presence guide the design. We pay attention to how a fixture changes the rhythm of a room once it becomes part of daily life. Our modern light fixtures tends to be calm and structural. A chandelier might give a dining space its outline. A wall sconce might create a moment of shape and clarity along a hallway. When mixed with Gubi and &Tradition, our pieces often serve as the grounding note. Gubi brings the sculptural tone. &Tradition adds softness and comfort. We hold the room together with a steady, architectural voice.

Dish Sconce from Research.Lighting
Choosing Between Them
Choosing among these three is really a matter of mood. If a room needs character or a sculptural gesture, Gubi is often the place to start. If it needs warmth or a quiet glow, &Tradition steps in naturally. If it needs clarity or a sense of structure, Research.Lighting tends to be the anchor.
Many homes use all three without thinking in categories. A Research.Lighting chandelier can shape the dining room. A Gubi floor lamp can add depth to the living space. An &Tradition table lamp can soften a bedside shelf. Together, they build a layered modern mood that feels personal and lived in.
For more inspiration, read our feature on the Top Designer Lighting Brands Shaping Modern Interiors.
